Case Study 04

Larcher & Fahrion: a vacation rental website rooted in Bavarian hospitality

Logo & Branding Web Design Responsive Development SEO
Case Study 04

Larcher & Fahrion

Logo & Branding Web Design SEO
larcherfahrion-ferienwohnungen.com
↗ Open

The Brief

Verena Larcher and Matthias Fahrion run a personal vacation rental business in Oberammergau, Bavaria. Their philosophy: "We don't just rent apartments. We want you to feel truly at home, like with friends." They needed a logo, a brand system, and a full website that carried that warmth from the first click, calm, honest, and inviting, not a hotel brochure. I delivered both the brand identity and a responsive website with interactive features and SEO built in from the start.

Brand Colors

#486682
#2e4a5e
#e5ecfa
#f0efeb

Features Built

Responsive Design
Optimised for Desktop (3 columns), Tablet (2 columns), and Mobile (1 column), with large tap targets and clear buttons on every device.
Interactive Elements
Gentle scroll fade-in animations, hover effects on apartment cards, and a filter function for browsing apartments by group size.
Sticky Navigation
Branded sticky nav in the primary blue with logo, page links, and a prominent booking CTA, visible at every scroll position.
SEO & Performance
Semantic HTML structure, fast load times, and correct meta data, so Verena and Matthias can be found on Google from day one.

What I Learned

The biggest challenge wasn't the code. It was the tone. Hospitality websites fail when they sound like brochures. Every headline and layout decision on this project was filtered through one question: does this feel like a friend recommending a place to stay? Getting that right, while also building a site that's technically solid and SEO ready, was the most valuable thing I took away from this project.